Ally Flan / Sports Direct × Adidas / UEFA Women’s EURO 2025
Football on the road.
The project
I travelled across Switzerland with Sports Direct and Adidas during UEFA Women’s EURO 2025. I produced fan interviews, matchday coverage and “come with me” content from the host cities.
My part in it
Fan interviews, matchday coverage and filming.
The content followed the tournament beyond the scoreline: the supporters, the build up and what it felt like to be there.
Watch the work.
Got a football brief?
I’m available for presenting, player and fan interviews, creative concepts and social content.