Ideas. A camera.
A bit of personality.
I’m a freelance creative, content creator and presenter working across sport, entertainment and culture. I’m particularly at home in women’s football, whether I’m developing a brand idea, speaking to players or making content for my own audience.
Followers across Instagram, TikTok and Facebook, as reported in my CV.
Combined views in a single month on my own channels. See the reporting period and breakdown on the Audience page.
Player and fan interviews for DAZN, TNT Sports, The FA, Rexona and Snickers, plus guest analysis on the BBC Women’s Football Show and Alex Scott’s One More Word WSL.
From the first idea
to the final edit.
Creative & concepts
I develop social concepts, campaign ideas, scripts and pitch presentations. I can take a brief from the first round of ideas into creator and production briefs, with a clear plan for the hook, format, shoot and edit. My agency experience includes Mars brands at Boomerang and Asda and Very at Smarts.
Explore agency work ↗Presenting & interviews
Player interviews, fan vox pops, event hosting and football analysis. I develop questions, prepare for the people I’m speaking to and keep conversations relaxed on camera. My work spans stadiums, tournament host cities, brand activations and studio appearances.
Watch interviews ↗Content & strategy
Content planning, filming, editing, approvals, scheduling and community management. I can support a one off campaign or the ongoing running of an account, connecting the creative ideas with a practical publishing plan. I also manage the full process on my own football channels.
Inside agencies.
Out in the action.
September 2026 / Four week placement
Freelance Creative
Campaign concepts for Asda and Very.
Worked in house with the creative team on Asda’s Tickled Pink, Halloween and Christmas campaigns, Very’s Christmas campaign and Asda’s social strategy. Developed concepts and creative thinking, then pitched ideas to the internal team and client.
For Tickled Pink, I pitched an idea inspired by the “sonder” trend, using everyday shopping moments and the pink trolley to bring a personal message to breast cancer awareness.
See Tickled Pink ↗April to September 2026
Freelance Creative
Creative work across Mars brands.
Developed and pitched ideas for Snickers, M&M’s, Maltesers, Twix and Extra. Wrote creator briefs, supported talent selection and helped plan shoots, working with producers and editors on storytelling, pacing and tone.
Travelled to New York with Snickers to host fan interviews about VAR. The campaign launched across the UK, Germany and the Netherlands.
See the campaigns ↗From February 2026
Marketing Consultant
Turning industry stories into social content.
Social consultancy and account management, covering ideation, content planning, approvals, scheduling and community management. My work also includes interviews, editorial write ups, Substack content, event coverage and sourcing stories across women’s sport. For the conference, I develop speaker announcements and promotional content with the team, speakers and partners.
January to May 2026
Social Media Consultant
Club stories, with a social angle.
Developed content ideas for Montpellier HSC and FC Rosengård, drawing on players, club stories and key moments. Identified timely football conversations and creative angles tailored to each audience.
From 2024
Creator & Presenter
Original content. Reactive news.
I run my own football channels, creating and publishing content around the stories, players and moments that matter to me. I particularly enjoy editing and posting reactive news: finding an angle, giving it context and getting the story out while people are talking about it.
Alongside video, I create infographics, news graphics and quote posts. These cover everything from attendance figures and player milestones to match updates and comments from players and managers. I research the story, write the headline and supporting copy, design the post and publish it, making the information clear and easy to follow.
Brands and clubs also approach me to cover events, campaigns and football moments for my channels. I manage the content from the initial brief through to filming, presenting, editing and posting, alongside the editorial planning and community management involved in running my own accounts.
My channels have grown to over 100,000 followers across Instagram, TikTok and Facebook. Included in the Women’s Sport Trust’s 2025 creator report, my portfolio cites 39 million TikTok views, 700 videos and an 8% engagement rate.
A few familiar names.
Selected brands and organisations I’ve worked with across presenting, content creation, creative and consultancy.
Click a name to explore the work and my role in the collaboration.
BBC Women’s Football Show.
I’ve contributed guest analysis on the BBC Women’s Football Show, bringing my perspective as a women’s football creator and presenter into the programme.
Explore my presenting work ↗In conversation with Alex Scott.
I’ve appeared on Alex Scott’s One More Word WSL, contributing guest analysis and discussion around the Women’s Super League.
Explore my presenting work ↗Good work starts
with a good conversation.
What are we making?
Tell me the audience, the idea or the problem you’re trying to solve, along with your dates and deliverables. I can join at the start or support a team already in motion.
Find the right angle.
We agree my role and the scope, then work through concepts, questions or the content plan. Clear briefs give everyone something useful to work from.
Make it happen.
Depending on the project, I can present, film, edit or work alongside your production team. We agree what needs to be delivered and where it will live.
Football brain.
Commercial curiosity.
My interest in sport goes beyond what happens on the pitch. With a background in economics and finance, I’m interested in investment, commercial strategy and how media helps women’s sport grow.
MSc Finance
UCD Michael Smurfit Graduate Business School
September 2023 to May 2024 / 2:1
Corporate finance, investment analysis, valuation, financial modelling and commercial strategy.
BSc Economics
University College Dublin
September 2020 to May 2023 / 2:1
Economics Society Auditor and Chairperson, Class Representative and Peer Mentor. Research into COVID 19 and European air traffic.
Got something
in mind?
I’m based in London and open to freelance creative, presenting, content and consultancy briefs. For an enquiry, send a little about the project, your dates, deliverables and budget.
For brand partnership and representation enquiries, you can also contact Rosa at Alta Loma.