Ally Flan / Selected sports collaborations
Football. Fans.
Good stories.
A closer look at my work with brands, clubs and football organisations. Pick a project to see the brief, my role and selected content.
01 / World Sevens / London & Portugal
Small sided. Big stories.
The project
I covered World Sevens in London and Portugal, creating player interviews, moments from the tournament and content behind the scenes. A fast format gave me plenty to work with, from conversations with players to the atmosphere around the games.
My part in it
Player interviews, event content and viral moments.
The work generated more than 15 million views, with individual clips passing 3 million. The London examples in my portfolio range from 296,000 to 3.2 million views.
02 / PUMA / RB Leipzig Women
Inside RB Leipzig Women.
The project
I travelled to Germany with PUMA for an RB Leipzig Women activation, creating social content around the club, its players and the campaign.
My part in it
Content creation and brand activation.
The project brought together the things I enjoy most: women’s football, access to the people behind a club and a brand with a clear place in the game.
03 / Sports Direct × Adidas / UEFA Women’s EURO 2025
Football on the road.
The project
I travelled across Switzerland with Sports Direct and Adidas during UEFA Women’s EURO 2025. I produced fan interviews, matchday coverage and “come with me” content from the host cities.
My part in it
Fan interviews, matchday coverage and filming.
The content followed the tournament beyond the scoreline: the supporters, the build up and what it felt like to be there.
04 / Rexona / Euros & ThermoCool Cup
From Switzerland to Stamford Bridge.
The project
For Rexona, I developed and produced content at UEFA Women’s EURO 2025, taking ideas through pitching, filming and editing.
My part in it
Ideation, pitching, filming and editing.
I also partnered with the brand for the ThermoCool Cup at Stamford Bridge, taking part in the creator tournament and making content around the pitch experience and campaign.
05 / Adidas × Arsenal / Emirates Stadium
Boots on. Camera rolling.
The project
I joined a creator match at Emirates Stadium to test Adidas’ Predator boots on the pitch. I shared the day through match content and footage behind the scenes.
My part in it
Content creation and product experience.
Playing in the boots gave the product content a personal point of view, with the football experience at the centre.
06 / UEFA We Play Strong / Oslo
Before the biggest game.
The project
Ahead of the Women’s Champions League Final in Oslo, I interviewed Melvine Malard, Ellie Carpenter and Jana Fernández for We Play Strong. The conversations covered the final and the growth of the women’s game.
My part in it
Player interviews, presenting and content creation.
I also took part in a creator tournament coached by Malard and Carpenter, creating content around the wider event.
07 / FlixBus / UEFA Conference League Trophy Tour
On the trophy trail.
The project
I travelled to Birmingham with FlixBus to cover the UEFA Conference League Trophy Tour. I interviewed Robert Pires and supporters attending the event, alongside fan reactions and event coverage.
My part in it
Interviews, presenting and event content.
The work combined a conversation with a football legend and the reactions of fans getting close to the trophy.
08 / INDIVISA × Nike
Talking women’s football.
The project
I worked with INDIVISA across shoots for its own channels and brand partnerships, including Nike. I contributed on camera insight and analysis around the Women’s Super League and Women’s Champions League.
My part in it
On camera analysis and content creation.
My role was to make the football conversation accessible, bringing knowledge of the women’s game and a supporter’s perspective to the content.
09 / WSL Awards Night / 2025/26
Off the pitch. On the mic.
The project
The Women’s Super League invited me to its 2025/26 Awards Night, where I created content throughout the evening and interviewed Hannah Hampton, Alyssa Thompson and Daphne van Domselaar.
My part in it
Player interviews and event coverage.
With access to players and award winners, I captured conversations and moments that brought my audience into the evening.
10 / Reign Storm × Chelsea × VERSUS
A day on the Stamford Bridge pitch.
The project
I played in a tournament at Stamford Bridge while creating social content for VERSUS, Chelsea and Reign Storm.
My part in it
Content creation and event coverage.
The content covered the experience on the pitch and behind the scenes, combining participation with event storytelling.
Got a football brief?
I’m available for presenting, player and fan interviews, creative concepts and social content.