Maltesers.

Creating social content for Maltesers.

At Boomerang, I worked on Maltesers content from the initial idea through to the finished asset. That included reactive posts, memes, carousels and videos based on trends and everyday moments that suited the brand’s humour.

My role
I developed the ideas, pitched them to the team and planned how they would work on social. I created and filmed content, wrote execution briefs and briefed the editor on the story, pacing, text overlays and tone. I stayed involved through the edit, giving feedback to bring the original idea through to the final version.

To see more work, please scroll down below.